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Store Manager Cover Letter Examples

Store Managers are in charge for managing stores and their staff. Their role is to make sure daily operations run smoothly and sales targets are attained. Typical Store Manager duties include: setting sales targets, developing strategies to increase profit, managing customer service, organizing shifts, recruiting and hiring new staff, ordering merchandise, motivating and disciplining employees, maintaining sales records, allocating budgets, and reporting to senior management.

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Don't send your resume without a cover letter. Find out how to create a professional cover letter in our guide.

Include These Store Manager Skills

Comparable Store Manager qualifications can be checked in the cover letter sample displayed below.

Dear Ms. Lopez:

When I saw your posting for a Store Manager, I was eager to forward my resume for your review. As an experienced and highly successful retail manager with strong leadership and interpersonal abilities, as well as a proven track record of directing all aspects of store operations to continually improve sales and customer service results, I am prepared to significantly contribute to Red Skate in this role.

My background includes leading operations, teams, and sales / merchandising strategies to drive business and customer service success for high-volume store locations. From leading staff training and development programs to ensuring financial accountability to established budgets and P&L guidelines, I excel at propelling sales and revenue growth, managing top-producing teams, and achieving challenging corporate goals.

Highlights of my experience include…

Directing day-to-day operations, financials, store relocations / openings, and team building efforts, driving business success and goal achievement.

Excelling in consecutive leadership roles for The Jolly Rancher in 11 different store locations across 3 cities, spearheading all operations and up to 55+ employees; exceeding sales to budget by 10.4% while staying under target in labor hours vs. budget.

Ability to maintain up-to-date understanding of consumer trends in order to develop appropriate product mix, liaise effectively with a diverse client base, and provide the best possible training to enhance staff knowledge base and ensure customer satisfaction.

Communicate routinely with corporate leadership to ensure continually profitable operations within existing standards.

My skills in staff / operations management and dynamic sales leadership within challenging retail environments are proven, and I am confident my additional strengths will readily translate to your environment. The chance to offer more insight into my qualifications would be most welcome. Thank you for your consideration. I look forward to speaking with you soon.

Kristin M. Blair

A professional cover letter is the first step toward your new job!


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Retail Manager Cover Letter Example

December 16, 2020 | By the Resume Genius Team | Reviewed by Geoffrey Scott, CPRW

Check our retail manager cover letter sample for an idea of how to write a cover letter for a retail management role. You can even download and customize it for free!

A retail manager cover letter example on a template with a blue header

Download one of our other unique cover letter templates if you don’t like the design of this sample.

Additional Examples Similar to a Retail Manager Cover Letter

Sales Cover Letter

Sales manager cover letter, retail manager cover letter template (text format).

The best way to make sure your cover letter looks professional is by using the correct cover letter format .

[Today’s Date]

[Hiring Manager’s Name] [Business Name] [Business’s Address] [City, State, Zip][Business’s Telephone No.] [Hiring Manager’s Email]

Dear [Mr./Mrs./Ms.] [Hiring Manager’s Surname],

I am writing to express my interest in the [Position Name] at [Business Name]. I believe that I am a perfect match for the job specification. I have six years of experience in the clothing and accessories industry and believe that as a result, I would make a great addition to your firm.

I have worked in retail management positions since 2012 and possess skills in product processing systems, data analysis, and the recruitment, hire, and training of associates. Thanks to these skills, I can boost your firm’s sale revenue, trim your operating budget, and manage employee schedules. Additionally, I’m comfortable using in-store logistics tech (e.g., Magaya Cargo System) and I have been retail management certified since 2012. Specific achievements at my current company include the following:

Given that Christmas is around the corner, I am sure that my current set of skills can help you get through the busy holiday season and keep growing well into the future.

I am committed to serving your company industriously and competently to help continue its success into the future. Please feel welcome to contact me on [Your Phone No.] or at [Your Email] to arrange an interview. I look forward to hearing from you.

[Your Name]

Retail Manager Cover Letter Tips

Learning how to put together a cover letter for the specific job(s) you want will help you land more interviews.

If you’re a strong leader who can provide exceptional customer service, you’re a great match for a retail manager job. But to ensure your application gets noticed, you need to showcase your retail manager skills in a stellar cover letter.

Follow these three tips to write a retail manager cover letter that boosts your chances of getting an interview:

Highlight your retail manager skills

As a retail manager, your priority is ensuring a store runs successfully — from developing and training sales associates to dealing with stressful customer-facing situations.

Employers look for people who have a diverse blend of leadership skills , problem-solving skills, and customer service skills to meet the demands of this fast-paced job.

Show them you’re the right person for the role by highlighting critical retail manager skills in your cover letter. For example, people skills are essential soft skills for interacting with both customers and staff.

Here are other key retail manager skills to highlight:

Provide examples of your achievements (using numbers)

As a retail manager, you’ll spend most of your time analyzing numbers and maximizing sales opportunities. So employers need to know you can meet sales goals by driving optimal performance from sales associates.

Provide examples of your past retail achievements, and use hard numbers to back them up. Quantifying your skills gives employers a sense of what they’ll gain from hiring you.

Here are examples of retail manager achievements backed up by hard numbers:

Emphasize your leadership skills

Retail managers supervise all types of people with different experience levels in retail. Strong leadership skills are vital for managing a team of associates and helping them navigate challenging circumstances with customers.

Emphasize this skill in your cover letter to show employers you can effectively lead and motivate your team.

For example, mention your experience in training and developing retail staff and how you created a feedback-based action plan to improve job satisfaction and productivity.

Additional Retail Manager Cover Letters, Resumes, & CVs:

Cover letters:.

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Store Manager Cover Letter Example

Store Manager Cover Letter Example

As a store manager applying for a job, how can you make your store manager cover letter stand out in a sea of other candidates?

It’ll take a combination of the right traits, proven leadership skills and an understanding of the employer’s needs. Luckily, Resume.io is here to walk you through each step. Here’s what we’ll cover in this store manager cover letter example and writing guide:

Let's delve right into this guide and discover the various methods you can use to help you secure that all-important interview. For more inspiration we also have 180+ cover letter examples and writing guides you can check out that are specific to other occupations.

Best format for a store manager cover letter

If you stick to a specific format when writing your store manager cover letter, your story will best flow from start to finish. Your store manager cover letter should have these sections:

Cover letter header

The best way to approach the store manager cover letter is to create a vision for hiring managers about how you work and what they would expect from you as you go about your day-to-day duties. You should leave the hiring manager with a clear insight into what value you could bring to their organization.

You can use this store manager cover letter example to help you develop your own:

January 12, 2022

Dear Mr. Harmer,

Having run a ski store in Whistler for the past seven years, upon moving to Colorado I am keen to find a retail management role with a similar outdoor pursuits focus.

While your hiking and camping store would have a similar demographic, I am attracted by the opportunity to reach a more diverse customer base and sell a wider range of goods. My ski store stocked equipment and clothing, which translates into a similar range of merchandise in your camping section. 

I am proficient at running seasonal promotion campaigns, but my real interest is in the challenge of selling the “project” to an ever-changing customer base.

I have experience in managing a permanent store team of 10+ employees, with that tripling when the season hits. I worked as part of a chain of stores structured similarly to your brand, so I am used to working with head office colleagues, while having a high level of autonomy with external service providers and suppliers.

My degree in retail management taught me how to maximize the commercial potential of a store, and I ran at an average 7% LFL sales increase. The gross margin for the store in my first year was 22%, but thanks to targeted promotions and careful stock management, it was 28% when I left. Our high-margin add-on sales were the best out of 14 sister stores.

I am passionate about outdoor activities and know that I can transfer my winter sports knowledge to different outdoor pursuits. I would value the opportunity of discussing the commonalities at a potential interview.

Simon Cawthorn

Need additional inspiration? You can find  further inspiration for writing your cover letter by looking at some of our related cover letter examples in the business and management category, including these ones:

Your cover letter header is situated at the top of the page. It has all the essential details for the hiring manager to reach out to you, including your name, email address, and telephone number. The cover letter header should be prominent and stand out on your store manager cover letter.

If you have good recommendations on LinkedIn or somewhere with reviews/testimonials, it is worth adding these to your header. Managers sometimes invite candidates for an interview, purely based on the information on their cover letter.

The aim of the cover letter header: Provide the hiring manager with your contact details. Use our cover letter examples for inspiration for your header.

Cover letter greeting

Although your approach would usually be quite informal in a one-to-one interaction, it is important to be more formal in your cover letter, coming across as polite and professional.

To immediately start building a rapport with the employer, your cover letter greeting should be personalized to the recipient whenever possible: “Dear Ms/Mr Surname.” Other acceptable greetings include “Dear Recruitment Team” or “Dear Recruiter.” 

The aim of letter greeting/salutation: The greeting is your first introduction; it’s how you show your professionalism and manners.

Cover letter introduction

The introduction should be short but impactful, and it should summarize what your relevant experience is and what makes you suitable for the job.

As this is a leadership role where you would work independently, the hiring manager must understand what your leadership skills are and what value you will bring to the company.

Consider the company culture before you write this, and make sure it fits what the hiring manager expects from your leadership. Use our cover letter examples for guidance.

The aim of the cover letter intro: What relevant experience do you have, and what style of leadership skills do you possess? Give the hiring manager a brief insight into these. 

The greeting and introduction from our store manager cover letter sample appear below.

Cover letter middle part (body)

The middle section is the crux of your store manager cover letter. It should reflect your ability to make customers feel at ease as they shop in the store so they return time and again. As a store manager also needs strong people skills, it should also give the hiring manager an understanding of how you motivate a team. Furthermore, any examples you have to illustrate these would be more impactful. Our cover letter samples are here to help you write the cover letter middle section.

No two companies are the same, so make sure you personalize the middle section of your cover letter to suit the role. Find out about the business culture, values, and expectations and make sure your cover letter fits this.

The aim of the body of your cover letter: Provide examples of how you make customers and your team feel. How do you build and manage a positive environment?

Our store manager cover letter sample illustrates what you might include in the middle part.

How to close a store manager cover letter (conclusion and sign-off)

The conclusion and sign-off for your store manager cover letter should reiterate your interest and desire to attend an interview. You can keep your ending nice and simple with an enthusiastic and positive tone to hold the reader's interest. The sign-off above your name can simply be: "Sincerely," "Best regards," or "Best,."

The aim of the conclusion: Reaffirm your interest in the role and desire to attend an interview.

Below is the closing section of our store manager cover letter.

Writing psychology: reflecting on your work ethic

The store manager cover letter is a personalized letter reflecting your relevant expertise. It should also give the reader a clear insight into how you manage a store and make customers and staff feel.

 These are some of the main goals of the cover letter: 

Key takeaways for a store manager cover letter

At Resume.io, you can use one of our cover letter templates as a strong base for creating your own. 

Free professionally designed templates


Store Manager Cover Letter Examples

Without a solid cover letter, it’s hard to get hiring managers to notice your resume over all the other submissions. Look over the do’s and don’ts in this store manager cover letter example to get an idea of how you can create a document that stands out.

Store Manager Advice

Store managers are responsible for making sure that retail businesses run smoothly and profitably. To get hired as a store manager, you’ll need a great cover letter. The cover letter examples below provide a perfect start. Use these cover letter examples and their pre-written text snippets as a guide, then edit your cover letter to personalize it to your needs. Choose any of the templates below to take the first step toward a new cover letter and a new job.

Cover Letter Tips for Store Manager

Finding jobs as a Store Manager takes a mixture of using job-seeking tips and having a positive attitude. The following advice can help you score your next position in the current job market.

1. Having a positive mindset is important. You are seeking a meaningful position and you should be prepared to work as long as necessary to find the right position. Remember that you are in this job search for the long haul.

2. Research all available resources, both digital and traditional. Talk to recruiters and fellow job seekers at job fairs and search using online job search websites. Also, seek advice from your local public library, career center, or job search support group.

3. Create profiles on social media websites such as LinkedIn, Twitter and Facebook. Invite your friends, family, neighbors, former colleagues, and fellow school alumni to join your social networks. Grow your networks and keep them posted on your job search efforts.

4. Get in touch with hiring managers if your contacts are unable to provide direct references. You can do research online or through traditional means, such as reference books or print ads. Doing this will get the attention of potential employers and show you as being proactive.

5. Taking care of yourself physically and mentally is highly important at this time. Keep in touch with close people to discuss your concerns and feelings during your job search. Eat healthy, exercise and sleep well.

Store Manager Job Seeking Tips

When it comes to tracking jobs as a Store Manager, your cover letter is your personal brand. Use the following advice to make it attention-grabbing.

1. Include your contact information at the top of your cover letter. The required information includes your city, state, one phone number, and one email address. Because of privacy and identity theft concerns, you may omit your street address.

2. List your accomplishments in a Highlights or Awards/Achievements section. These are much more meaningful to potential employees than lists of job responsibilities. Ideally, you should have three bullet points to list here.

3. List your jobs in reverse chronological order and be sure to include relevant information, such as the job title or position, name of the employer, the location of the employer, and the dates of employment.

4. Quantify your experience when possible. You will impress employers if you inform them how much you increased sales, cut costs, supervised employees, represented several products, etc.

5. Avoid emphasizing older experience on your cover letter. Any jobs that are more than 15 years old can be mentioned, but list only your job title, employer name, and location for each. You can also consider omitting them as well.

A well-written cover letter can make or break your chances of getting to the interview stage. Why not leverage it with content that gives you an advantage? Use our store manager cover letter example and accompanying do’s and don’ts as a guide on how to start selling yourself from the first paragraph and attract a recruiter’s interest.

To get hired as a store manager, you’ll need plenty of experience, leadership skills, and a well-crafted cover letter. That’s why we’ve created the store manager cover letter examples shown below. These cover letter examples include details that employers will be looking for in a store manager cover letter. Click on any of the templates to see what a compelling letter should look like, then build your own with personalized information and get the job!

There’s no two ways about it: you need to be proactive when looking for work. Here are some tips to keep in mind when looking for jobs as a Store Manager.

1. Know the big players. Research the companies that are hiring in your field, and be sure to learn everything you can about culture, benefits and career structure.

2. Hit up recruiters. Most jobs as a Store Manager will require an online application, but still try to get in touch with an internal recruiter. This is the best way to gain some insight on future openings.

3. Network with everyone. Whether it’s your neighbor, mailman or club president, you never know who might connect you with a job. Hone in on people in your specific field by attending career fairs and registering with the local chapter of your professional association.

4. Be prepared to follow up. This is a sign of persistence, and employers like people who take the intuitive. Just be respectful of the hiring process and wait at least one week before calling or sending an email.

5. Be patient. Most job hunts take time, especially when you are applying to larger corporations. Waiting is just a part of the game, but you can use the extra time to network.

Once you’ve narrowed down a few jobs Store Manager, be sure to fine-tune your cover letter before you apply. In most cases, it’s best to keep it short and easy to read. Here are some tips.

1. Avoid dead words. Phrases like “duties included” carry little weight. The same goes for personal pronouns like “I” and “my. ” Try to focus on action words that describe how you actually accomplished your duties.

2. Use bold text for job titles. This is what most screeners usually look for first. Bolded titles stand out to the eye, but as with all formatting tools, be consistent and avoid going too far.

3. Focus on transferrable skills. You’ve got to match your skillset to the job description. Good candidates actually explain how they intend to use their knowledge to benefit the company.

4. Don’t leave off dates. Make sure you include months and years so employers know exactly how much experience you have.

5. Sync with an online platform. Consider posting your cover letter on an Internet job board or alongside your professional profile. This is a good way to get noticed by perusing recruiters.

Impressing the hiring manager with a strong and professional cover letter is an effective way to boost your chances of getting a job. Get your letter writing underway with the help of our store manager cover letter example, along with a useful list of do’s and don’ts for jobseekers in your field.

Ready to take on the responsibility of becoming a store manager? You’ll need experience, leadership skills, and a standout cover letter. Use the cover letter examples below to guide you in creating a cover letter that hiring managers will take notice of. Choose from multiple templates and designs. Click on any of the cover letter examples below to move forward with your career now.

Combine job-seeking tips and a positive attitude to find jobs as a Store Manager. The following advice can assist you in landing your next job in the current job market.

1. Have the mindset that you are seeking a meaningful position and it will take as long as necessary to find the right position. Stay positive and be prepared for the long haul.

2. Make a decision on whether to stay in the same industry, at the same type of job, or whether you are looking for a different type of job in a different industry. You may also consider the same job in a different industry or a different job in the same industry.

3. If you need to clarify your career goals, take assessment tests to help find your career interests, values, and skills. Career centers and libraries can help you research your career options. Consider setting up informational interviews to learn more about potential jobs and companies.

4. You must network. Contact everyone you know, including all your friends, family members, neighbors, former colleagues and school classmates. Create profiles on social media websites such as LinkedIn, Twitter and Facebook to grow your social networks and notify them that you are looking for a new position.

5. Having moral support is important during this time. Keep in touch daily with trusted people to talk about your concerns and feelings during your job search. Take care of yourself by exercising, eating right, and sleeping well.

When it comes to job-seeking as a Store Manager, your cover letter is your chance to open a door. Read the following advice below to help your cover letter get noticed.

1. Include your contact information at the top of your cover letter. Below your name, list your city, state, one phone number, and one email address. You may wish to exclude your street address if you are concerned privacy and identity theft issues.

2. Use a summary statement and make it at least four to six lines long. The paragraph should contain an overview of your experience as well as two or three notable skill sets and personality traits.

3. Do not include your high school diploma in the Education section of the cover letter unless this was the highest level of education you have achieved. If you have an Associate’s degree or higher, feel free to omit the diploma.

4. Use at least five to eight bullet points to describe each position you have held. Avoid using paragraphs, as they are more difficult to read and reviewers only have a matter of seconds to scan your cover letter to make a decision on whether to contact you.

5. List your skills in a Skills section, using a table to highlight keywords and phrases that describe your skills. Short phrases and bullet points are preferred over sentences and paragraphs.

*As seen in :

cover letter examples for store manager position

Store Manager Cover Letter Example + Tips

store manager resume template

Retail Manager Cover Letter Example + Tips

Dear Miss Jameson,

I have always loved using my skills to help other people be more successful. When I saw the open position for a retail manager at Mickey’s Pet Supplies, I knew I would be a great fit.

I have been in retail for almost a decade and have worked my way up the ladder until reaching a supervisory position. I was a shift supervisor at my last job where I helped with scheduling, stocking the floor, and setting up displays.

Your job posting mentioned the store’s current goal to improve online customer reviews. I am a highly organized person and have great customer service skills. I feel both of these would make me highly successful as your retail manager. I lead by example and strongly believe in your store’s collaborative approach to management.

I know I could bring a high level of professionalism and service to your company. Thank you for taking the time to consider my application, and please contact me with any questions or to set up an interview.

Average Rating

What it’s like to work in the store manager field.

Everything that happens in a retail store falls under the responsibility of the store manager. Inventory, customer service, sales and accounting are all areas that the store manager needs to keep an eye on. The store manager is also responsible for hiring and firing personnel, developing marketing campaigns and attending to any issues that may arise with the physical store itself. A store manager is on hand to make sure that customers are satisfied and store personnel has the tools they need to do their jobs. When something goes wrong, the first person that is called is the store manager. The store manager normally reports to a district manager and the store manager’s performance is generally gauged by store sales.

Benefits Of Working In The Store Manager Field

Being a store manager can be an extremely lucrative position. Some companies offer only a salary, while others offer performance bonuses based on store revenue. The better the store performs, the more money the store manager will make. A store manager also has a great deal of responsibility, which can lead to a tremendous sense of accomplishment when the store meets or exceeds its sales goals.

Why You Need A Cover Letter

It takes a skilled professional to be a store manager and that is the impression that your store manager cover letter needs to create for potential hiring managers. A store manager cover letter is essential in outlining your accomplishments, your ability to remain organized and your understanding of store manager responsibilities. You can find store manager cover letter resources at MyPerfectResume. We have the store manager templates you need to develop a store manager cover letter that will put your very best qualities on display for all of your prospective employers. Store Manager Cover Letter Store managers are expected to have a wide range of interpersonal skills. They need to be able to deal with a range of personalities on all sides of the retail table. That includes customers, suppliers and employees. They will be responsible for keeping everyone happy and ensuring the business runs smoothly. While the resume will detail the endless tasks that are expected of a store manager, the store manager cover letter will have to engage the hiring manager in the same way the candidate would approach a customer. In a few carefully worded paragraphs, the store manager cover letter needs to demonstrate a candidate’s amicability, openness and versatility. The resume can boast maintaining inventory and handling a staff of 12. The store manager cover letter has to highlight personality and how it played its part in providing a high level of customer service. Qualifications A store manager cover letter has to quickly show a range of talents. A store manager has to be well rounded and prepared to deal with an array of situations. They will need to have a solid grasp of people, finances and administrative duties. A candidate has to have a flexible schedule as retail businesses can be open evenings, weekdays, weekends and holidays. A store manager assumes responsibility for profits. That means they will have to motivate their team to sell and customers to buy. They need to be excellent listeners, communicators, and negotiators. Corporate management will see the store manager as their representative of the brand and expect store managers to behave accordingly, utilizing company, employment, and compliance regulations and laws. While on the job training is not unusual in this field, many store managers have formal training, including college education in business, finance, retail, or other related field. Salary Store manager salaries depend on a range of factors, including background, experience, employer and region. Salaries can start in the 30,000 dollar range and push close to low six figures. In the metropolitan New York City area, the median salary range is 52,000 dollars as of March 2014. Sample Store Manager Cover Letter Your store manager cover letter needs to impress hiring managers enough to get them to move onto the details of your resume. The sample store manager cover letter below can be used as a guide, revealing the most efficient ways to get the reader to want to know more about the candidate.

Related Skills

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What to Include in a Retail Manager Cover Letter

When you are writing a cover letter, you should always address the specific hiring manager or company by name. Like you saw in this free retail manager cover letter sample, you should talk about your skills that are relevant to the open position and how your past work experience translates. Express interest in the job and summarize why you think you make a good candidate. Be sure to thank the reader for his or her time, and leave an invitation to set up an interview.

Industry Specific Skills to Include

This free retail manager cover letter sample is tailored to a specific company, but anyone interested in retail might want to mention to the following industry skills:

● Customer service skills: As a retail manager, you will be handling customer concerns and questions on a daily basis. ● Communication skills: You need to be able to communicate effectively with your employees, superiors, and customers both verbally and in writing. ● Leadership skills: A good manager sets an example for overall performance and adherence to store rules and company policies. ● Analytical skills: There will be problems to solve and data to interpret. An analytical mindset is important in management.




cover letter examples for store manager position

Retail Manager Cover Letter

Retail managers are natural and pragmatic leaders who are responsible for overseeing the daily functions of retail stores. When creating your retail manager cover letter, be sure to emphasize your experience working in retail, customer service, and/or sales, while also showcasing your organizational and leadership capabilities.

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Retail Manager Cover Letter - Free Template:

Create a retail manager cover letter fast with our free template in MS Word format.

Retail Manager Cover Letter Example:

[ Full Name ]

[ Email Address ]

[ Contact Number ]

[ LinkedIn Profile/Website Link ]

Application for the position of retail manager at [ company name ].

Dear [Recipient’s title and last name] ,

I am responding to [ company name's ] job posting advertised [ in/on ] [ source ] for an experienced retail manager. With [ number of years ] years of experience working in customer service and sales positions, I believe I demonstrate the expertise, qualifications, and retail knowledge required to excel in the role of retail manager.

I am a positive, friendly, and detail-oriented individual with expertise in [ skill 1 ], [ skill 2 ], and [ skill 3 ]. In [ year ], I obtained my [ qualification type ] in [ business management/related fields ] from the [ university/college name ] where I learned to mold my adaptive and democratic management style. The greatest achievement of my career in management is when I led a team of [ x ], who went on to win the [ name of award ] in [ year ] for excellent service delivery.

In my previous position as a retail manager at [ previous employer name ], I was in charge of maintaining inventory levels, assigning shifts, establishing monthly budgets, and recruiting new employees. My extensive history in retail has helped me master various CRM software, including [ software 1 ] and [ software 2 ], and developed my conflict solving skills to foster long-lasting relationships with loyal customers.

My attached resume will provide you with more information on my management and retail experience and expertise. Thank you for taking the time to consider my application. Feel free to contact me at [ telephone number ] or [ email address ]. I look forward to discussing the position further.

[ Your name ]

How to Write a Retail Manager Cover Letter:

Our complete guide with informative steps on how to create a professional retail manager cover letter.

Start your retail manager cover letter.

Use the proper format..

Your cover letter should always start with your current contact information, such as your telephone number, email address, and social media links, followed by the headline, greeting, opening paragraph, body, and call to action. The flow of your cover letter should be effortless, starting with the most important information and personal facts.

Address the recipient by title and name.

To personalize the cover letter and add an air of professionalism, you'll want your greeting to be addressed directly to the recruiter or hiring manager. This may require some research on your part, which will show the recipient that you're resourceful and willing to go the extra mile. Start your greeting with the preferred title (Mr./Ms./Dr.), followed by the recipient's last name or full name.

Write a compelling opening paragraph.

The opening paragraph should provide the source of where you found the job posting. In addition, you want to affirm your interest in the position and state valid reasons as to why you're perfect for the role of retail manager. Keep this paragraph brief, no more than three sentences.

Add your qualifications and competencies.

The start of your cover letter's body should showcase your qualifications and list of expertise. Be sure to list the skills required to fulfill the role of a retail manager, such as excellent leadership and organizational skills, paired with the abilities to multitask and defuse conflict scenarios.

It's typically preferred that retail managers possess a bachelor's degree in business management or similar fields. However, certificates in retail management are also accepted, especially when combined with over five years of work experience in a similar role.

Write about your employment history.

Your experience in this role or similar roles will play a major factor in your cover letter's success. The retail industry has a lot of room for growth, with many entry-level sales associates being promoted to retail manager without obtaining a formal qualification. This is because practical experience in retail, customer service, and/or sales is an essential part of the job.

Therefore, you'll want to really sell your experience section by highlighting the essential tasks you've performed at your previous employer(s). We recommend including a minimum of four routine tasks the employer will be familiar with. Following this, write about the type of systems you've worked on. Retail stores often use Customer Relationship Management (CRM) software like HubSpot and Freshsales.

Add a call to action.

Your last paragraph should reiterate your interest in the position of retail manager, ultimately acting as the final push to win the hiring manager or recruiter over. Thank the recruiter or hiring manager for considering your application and add your personal contact information for good measure. Once complete, sign-off the letter with a simple "Regards," followed by your name.

How to Write a Cover Letter [A Complete Guide]

How to I write a retail manager cover letter?

What skills do I need to become a retail manager?

How do I become a retail manager without any formal qualifications?

The retail industry is flexible when it comes to qualifications, with many companies preferring experience over qualifications. If you do not have a formal qualification, elaborate on the type of tasks you've mastered over the years and list the number of years you've worked in retail, sales, and/or customer service.

Related Articles:

Retail manager job description, restaurant manager cover letter, product manager cover letter, how to address a cover letter, 10 best cover letter tips for 2023.

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Store Manager Cover Letter: Retail Sample & Full Guide

Store Manager Cover Letter: Retail Sample & Full Guide

You’re great at running a store and keeping customers coming back. But are you good enough at writing store manager cover letters to keep recruiters calling back?

Dominika Kowalska, CPRW

As seen in:

Day in and day out, you handle store operations like there’s no tomorrow.

But are you sure the books are well-balanced when it comes to your store manager cover letter practices? If they’re not, you may be in for a cruel wake-up call, my friend.

Fear not though, for as strange as it may sound, writing the perfect cover letter for store managers really is easier than it seems.

It’s time for you to take a break from the hectic never-ending routine of stock-taking and order-placing. Keep scrolling to find out just how you can make sure your cover letter comes from the top shelf!

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

store manager cover letter example

Store Manager Cover Letter for a Resume— See more cover letter templates and create your cover letter here .

Keeping your options open? Check out some of our guides for similar jobs:

Want to explore your options further? See our full selection of cover letter examples for every career:  Best Cover Letter Examples

Retail Store Manager Cover Letter Example

Myron Brandt

Store Manager

3522 Bobcat Drive

Washington, MD 20024


[email protected]


Washington, 3/4/2017

Anita Nixon

Hiring Manager

2747 Broadcast Drive

Mclean, VA 22101

Dear Ms. Nixon,

As a retail professional with 10+ years of experience in the industry and 2+ years as a store manager, I was thrilled to hear of the job opening at CityShop. At Racksy, I increased the profit margin by 12% through reviewing the department’s spending and introducing a new system for measuring demand. I’m eager to do the same for CityShop, applying my expertise towards driving sales and improving the customer experience even further. 

I understand you’re looking for a dedicated store manager who’ll continuously adapt practices and policies to meet changing demands and circumstances. I’m pleased to inform you that last year, I was able to successfully shore up our store’s financial defenses to avoid possible losses due to a shopping mall opening nearby. Furthermore, I actually increased profits by 32% in comparison to the previous quarter. I assure you it wasn’t just a simple done-deal, as it all happened in the midst of some heavy staff shortage, requiring me to buckle down and often spend extra hours each week to train some of our 6 then-new hires.

It would be wonderful to work for a company whose that actively implements values of respect, honesty, and open communication in daily operations. I spoke with Bruce, one of your staff, a few weeks ago. He seemed genuinely excited to be working at your establishment, citing an incredibly familial atmosphere. As a hardened retail veteran who believes that the business needs to emphasize a friendly work environment, I was impressed with your company culture as much as with your rapid growth. 

I would be really glad to have the opportunity to discuss in more detail how I would work with you to identify and increase your KPIs while also working with your employees to ensure their work satisfaction remains sky-high. I firmly believe that combining your existing, highly efficient strategies with my expertise would result in elevating CityShop to a local industry leader in its field.

Best regards,

Myron Brandt, Store Manager

Now that cover letter looks like some fresh 5-star stock, just arrived. Scroll along and find out how you could write one like that yourself.

Before you do though, remember to read up on the other side of the coin of successful career building. I’m talking about the resume, of course. As always, we’ve got you covered: check out our Store Manager Resume Writing Guide .

Store Manager Cover Letter Template

Here’s how you write a job-winning store manager cover letter:

1. Select the Proper Store Manager Cover Letter Format

Managing a store floor requires well-rounded organization, even when it comes to the basics. You can demonstrate some of that here by following these cover letter formatting guidelines :

Want to automate the process? Pick a ready-to-fill template:  Best Modern Cover Letter Templates

2. Write a Professional Store Manager or Assistant Store Manager Cover Letter Heading

Like it or not, your  cover letter needs structure . Proper planning is an evergreen item for a store manager. Try this for your cover letter header :

If you’re not sure who the hiring manager is, Google is your best friend, with LinkedIn coming in as a very close second. You can also call the store directly.

Read more: How to Address a Cover Letter: Examples and Full Guide

3. Start Off Your Store Manager Cover Letter Strongly

Recruiters are busy people—almost as busy as the average store manager. They rarely have time to read each cover letter they receive in full. That’s why your cover letter opening needs to grab their attention like a huge, red “clearance” sign. 

Here’s how: 

Read more:  How to Start a Cover Letter With a Bang

4. Prove Hiring You Is the Right Choice

Now that you have the hiring manager’s attention, you need to convince them that hiring you is the two-for-one deal of a lifetime. 

Here’s how to write your second paragraph: 

Pro Tip : It is never a good idea to write a  generic cover letter and mass-send it everywhere. Try to tailor it to each and every job you apply for.

5. Explain Your Reasoning Behind Wanting This Job in Particular

You’re a store manager, so you’re looking for a store manager job—that much is obvious. But why do you want to work at this particular company? 

This is what you need to talk about in the third paragraph of your cover letter. Here are some tips to help you get it right: 

Your dream company not hiring right now? You can try to apply anyway: How to Write a Cold Call Cover Letter: Full Guide to Unsolicited Cover Letters

6. Include a Call to Action

Doing great so far! Time to seal the deal with an irresistible final paragraph. 

Here’s how to end your cover letter : 

Try to keep your cover letter to under one page. Read more: What's the Best Length for a Cover Letter?

7. Sign Off on Your Store Manager Cover Letter Professionally

If you’ve followed the above steps, you can be sure the hiring manager is still reading. Well done! 


Now to sign, seal, and deliver: 

And you’re done! Proofread your cover letter one more time, and it’ll be ready to win you a job! 

Pro Tip: It’s a good idea to  send a follow-up email some time after you send your cover letter. Ideally, try aiming for about a week.

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

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When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

That’s it! Got any burning questions left to ask about writing a store manager cover letter? We’ll do our best to answer them in the comments below. Thanks for reading!

Dominika Kowalska, CPRW

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Cover Letter Outline as Suggested by Career Experts [+Tips]

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Retail Store Manager Cover Letter Sample

Get more job offers and learn to perfect your own cover letter with this carefully composed Retail Store Manager cover letter sample. Copy-paste this cover letter sample at no cost or try to redesign it using our job-landing cover letter creator.

Milan Šaržík — Certified Professional Résumé Writer

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Retail Store Manager Cover Letter Sample (Full Text Version)

Dear Hiring Managers,

My name is Zobor Noel and I am applying for the Retail Store Manager job within Barkley, Inc. in Budapest, Hungary as I am confident that my career history and developed skills set align perfectly with your current needs and requirements. What is more, I believe that I possess everything necessary to execute the role and all assigned tasks and projects successfully.

As a results-oriented and dedicated management professional, I am skilled in working both independently and in a team setting. Moreover, I am a proactive individual with well-developed delegation skills and the crucial ability to function under pressure. Having worked as a Store Manager for over three years, I am experienced in all aspects of this job. At Enjoy Technology, Ltd., I was mainly in charge of coordinating a team of 10 associates and representatives and developing new business sales processes and procedures. Besides that, I:

For achieving exceptional results, I was awarded Employee of the Month and was recognized by the top company executives for meeting all assigned targets. Next, I am a Certified Project Management Professional possessing a bachelor's degree in Business Management and a strong attention to accuracy. Last but not least, I am experienced with multiple important industry software programs, including Asana, Clarizen, Slack, and Trello. Thank you for your time and consideration and I look forward to hearing back from you soon.

Edit this sample using our resume builder.

Don’t struggle with your cover letter. artificial intelligence can write it for you..

Don’t struggle with your cover letter. Artificial intelligence can write it for you.

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Merchandiser Retail Store Manager Product Manager Strategic Manager Cashier Project Manager Warehouse Clerk Executive Risk Manager Store Manager

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