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How to Write a Performance Review

Employers and employees find value in performance reviews. The feedback can range from guidance to praise, thus allowing for both parties to engage in discussion regarding what’s working and what isn’t. It’s for that reason leaders need to learn how to write a performance review using these guidelines.

Regular Feedback is Critical

While a performance review typically has a bi-annual schedule, that doesn’t mean regular feedback in-between those dates shouldn’t be happening. Therefore, look up how to write a performance review sample, and use that as your springboard for regular feedback. In doing so, your employees are sure they won’t be hearing about their performance during their first review. When looking up how to write a sample performance review, you’ll find that they’re comprised of many fundamental components including communication, teamwork and collaboration skills, problem-solving, accuracy and quality of work, dependability, and attendance, and meeting deadlines.

Utilize the Employee’s Job Description

When you’re unsure where to begin, utilize the employee’s job description as a springboard for their performance evaluation sample. In doing so, you’ll can determine if they satisfied all the requirements and responsibilities of the job description’s listings. You’ll also be able to determine if there were aspects of the job description where they were lacking. Be sure the job description is up-to-date before working on the performance review. That way, you’re sure the position hasn’t undergone any changes since the job description was written.

Use Key Points

When writing the performance review, focus only on key points. For example, if the review is about whether or not the employee is achieving their goals, focus on those key points. Examples of performance goals samples include that the employee must complete a certain level of tasks before being considered for a promotion. Some sample resolutions if the employee is not achieving their goals would include that they would implement a strategy for meeting their goals and then set up another check-in with you to assess their progress.

Request Feedback from Colleagues

When writing the performance review, it’s essential to solicit feedback from colleagues who have worked closely with them. This action is often referred to as obtaining 360-feedback because you’re receiving feedback for the employee from his coworkers, boss, and any other relevant staff. Use of coworker feedback samples includes asking employees what they like or appreciate about their coworker, when they thought their coworker did a great job, or what they would like to see change about a situation.

Keep Track of Performance

When learning how to write performance reviews, keeping track of an employee’s performance is part of achieving that goal. You’ll be working with sample performance comments from other employees, as well as logging their attendance, following policies, how well their meeting deadlines, and if they’re achieving their goals. When working on these tasks, you may need a logbook sample that includes information about their daily job performance. For example, the ledger sheet sample could consist of information about if accidents occurred if it’s a factory or cash overages if you’re in the retail industry. It’s essential to keep policies on-hand, like a cash management policy sample or sample IT policies, for example, to ensure they’re up-to-date and ready to present during the performance review.


portfolio of creative writing

11 Creative Writing Portfolio Examples & How to Create Yours

Get inspired with 11 stunning creative writing examples & learn how to create your own portfolio website quickly and easily.

Just as you need inspiration for writing, it also helps with putting together your writing portfolio . We’re here to provide that boost of inspiration for you today: with 9 creative writing portfolio examples to show. 

They’re portfolio sites from different kinds of creative writers: some do poetry, some scriptwriting, some journalism… One thing is for sure though: you’ll leave with ideas, excitement, and a clear vision of how to make your ideas come to life in your own portfolio.

This portfolio took 30 minutes in Copyfolio. Build yours in a flash.

9 creative writing portfolio examples & why they’re excellent

Hannah rogers.

The creative writing portfolio of Hannah Rodgers, introducing her and her writing services and best creative writing samples.

Hannah is a versatile creative writer and editor, currently sailing with Firmenich. After finishing her degree in English and Creative Writing, she perfected her skills, now offering copywriting, concept content creation, editing, and more. 

She makes her profession clear at first glance, with a super straightforward, three-word tagline at the top of her homepage, followed by logos of the three most important businesses she works for. Right underneath she elaborates on her expertise in creative writing, brand storytelling, and editing.

With another section of compelling copy, she leads the visitors into her writing projects. In her projects, she links out to things she worked on, putting her role (e.g. writer, creative lead, producer) in the project title.

The portfolio flows well, it’s clear at every step where you need to look, and she showcases her expertise wonderfully.  

Hannah created her writer website using Copyfolio, and the “Typewriter” template .

Larissa Vasquez

The writing portfolio website of Larissa Vasquez. The homepage says: I am glad you are here. Welcome. Writer in training.

Larissa set the mood for her writing portfolio with a white, beige, and brown color scheme. She used a photo of scraps of paper on the top —very fitting for a writer. Choosing a photo of herself with similar colors, then creating custom beige and brown project thumbnails really pulled it all together.

Layout-wise she kept things simple. On her homepage, she added a short introduction, then dove right into her writing samples . This makes it easy for everyone to read her pieces and see her writing skills shine. And if you want to learn more about her, you can always click on her Bio page.

Larissa built her page using Copyfolio and the “Billboard” template .

Janea Melido

Screenshot of the writing portfolio of Janea Melido, student reporter.

Janea is an undergraduate student reporter, who created a simple but stylish writing portfolio for her journalism work. Her portfolio is quite straightforward: after her profile image and tagline she goes straight onto her projects.

There she shows a nice variety of projects that are still all within the same niche: breaking news, profiles, and staff opinion pieces. She also paid careful attention to designing her project thumbnails: they’re all black and white images, with the title of the piece on top, and a nice white frame around them all.

The cohesive look, straightforward structure, and variety of project selection are what make this creative writing portfolio great. She used Copyfolio’s “Journal” template and “Skyscraper” color palette to create her page.

Melissa Wade

Screenshot of Melissa Wade's creative writing portfolio website.

Melissa wears many hats: she’s an Amazon best-selling author, content creator, brand ambassador, and more. 

Right at the start, she grabs readers’ attention by talking not about herself per se —but about what she can provide them . The things you’d typically write in that tagline, describing what it is exactly that you do, she wrote on a nicely designed banner instead. Alongside more pictures of her and her book.

Using pictures with harmonizing colors, like the pink in her blouse, in the background of the banner, and on the colorful wall, helped her create a professional look and stylish design.

Her projects and creative writing samples are showcased after this last “nice to meet you” section —but with her powerful copywriting, we wouldn’t be surprised if people were sold before they get to that point.

This lovely portfolio website was built with Copyfolio, using the “Agenda” template .

Magd Elzahed

Two screenshots of Magd Elzahed's creative website.

With the black-and-white top section and typewriter-like serif fonts, the page of Magd has a totally different mood to it. And although she doesn’t label herself as a specific kind of writer, it’s clear that her aim is “to bring your ideas to life through the power of language.”

Following her introduction section, she highlights four of her top projects. Each has:

Clicking on the buttons takes you to a page going into more details on what exactly the project entailed, what her task was, and how the final results turned out. These pages are also available through the thumbnail images underneath the highlighted projects.

Taking a quick look at her menu, you’ll see all the other pieces of information are available on additional pages: you can read about her journey, services, references, and more.

Magd made her creative writing portfolio with Copyfolio, using the “Typewriter” template .

create a responsive writing portfolio website with copyfolio

Lara Ramirez

The portfolio of creative copywriter Lara Ramirez.

Lara built a fun and creative writing portfolio using Copyfolio’s “Journal” template . 

She changed the default colors and fonts, and designed unique thumbnails that match them. See how she chose just a handful of colors, all matching her site’s palette, and only used them throughout the site? Follow her lead to ensure a cohesive look for your own creative writing portfolio too!

She even used a similar design template for her profile picture: placed a cut-out picture of her and her dog on colorful blobs and leaves with a transparent background. Using these shapes and the transparency creates an unusual look that immediately catches your attention. 

Another great takeaway from Lara’s portfolio: using mockups, especially in project thumbnails, is an amazing way to elevate your portfolio. They make sure nothing gets cropped from the 1:1 ratio thumbnail, and instantly give the page a professional look.

Shweta Shreyarthi

Two screenshots of the writing portfolio of creative Shweta Shreyarthi

Shweta decided to use a crips white canvas, simple black text, and black and white photos as the base of her site. But to shake it up a little, she’s using an orange accent color, and a pastel but colorful background photo for a few of her sections. 

With everything else being monochrome, they really pop, leading your eyes along the page. 

On the top of her creative writing portfolio page, she outlines what she does: she’s a creative  communicator, using her copywriting and content creation skills in her work. To learn more, you’ll have to start scrolling through the page.

Illustrated with work samples, and supplemented with short explanations, you can explore her work in different categories: social media, executive communications, proposal writing, website copywriting, and more. 

In each category she included 2-4 samples for visitors to check: illustrating them with a picture, writing a very brief description (with the client + category), and adding a clear CTA with a link.

A brilliant structure and clear layout, if we do say so ourselves. She created it with Copyfolio .

Jessica Duryea

Screenshot Jessica Duryea's portfolio website.

Stylish, but straightforward. These are probably the best words for Jessica’s creative writing portfolio. 

She starts with a smaller portrait of herself, followed by her tagline: “I’m Jess. Creative communicator, inspired storyteller, tenacious strategist.” This tells you that she’s a creative writer who’s capable of so much more. You can get more specific details on that if you scroll down to her projects.

She chose three different but harmonizing colors to her project thumbnails, adding the brands’ and the social media platforms’ logos on them for a crystal clear overview. Each leads to a separate project page, with specific samples and more explanation on what she did exactly.

Overall, this writing portfolio example is visually appealing, easy to navigate, and showcases her skills and expertise perfectly. She created it using Copyfolio, and the “Typewriter” template .

Deeya Sonalkar

Screenshot of the black and white portfolio website of creative writer Deeya Sonalkar

Deeya starts her page with a Hemingway quote: “There is nothing to writing. All you do is sit down at a typewriter and bleed.” A true sign of a creative writer.

She follows it by a portrait and a short introduction talking about her life-long passion for writing. Scrolling down you can then see her various projects: you can see six on this image, but she decided to showcase twelve overall.

For every project she chose a black-and-white thumbnail, keeping her entire site monochrome and moody. These mostly lead to websites and social media profiles she’s worked on, so visitors can see her words live, in action. 

This creative writing portfolio website was made with Copyfolio’s “Journal’ template , combined with the “Ink” color palette.

Joanna Zhang

The portfolio website of creative writer and performer Joanna Zhang.

As her portfolio website states right away, Joanna is a creative writer and performer. Her one-pager website starts with a serene picture of a lake with some twinkling lights far away. 

Underneath, she showcases multiple of her projects, divided into categories. Each category has a title and a circular picture above, so it’s always clear what kind of samples you’re looking at. 

Format-wise, Joanna’s samples are mostly PDFs and embedded videos.

She created her site using Copyfolio and the “Billboard” template .

Genie Smith

The author website and creative writing portfolio of Genie Smith.

Genie Smith is an author and creative writer, who built a powerful portfolio using Copyfolio .

It’s a great example of creating a portfolio without starting out with your portrait. Or without adding it anywhere, really. Genie uses images for setting the mood: hands in black and white, a typewriter, windows, etc.

Formerly dealing with mental health issues, Genie turned to writing to help her heal herself —and to help others. On her homepage, she shares stories and lyrics, while on another page she has her mental health blog displayed.

How to build your creative writing portfolio based on these examples

Checking out examples and getting ideas is an important first step… But then you’ll have to actually get started. Don’t worry, we’ll help you with the building process: we’ll outline how to create a stunning creative writing portfolio in just 4 easy steps.

choose a writing portfolio template and create a writer portfolio website with copyfolio

1. Choose a platform & create an account

The first and maybe most important choice you’ll have to make is choosing a platform to build your portfolio website on. Our recommendation is Copyfolio, a portfolio website builder that was designed for writers. It’s incredibly fast and easy to use, giving you prompts and all the help you need to create something powerful.

Sign up, choose a template you like, and we’ll wait for you in the editor with a basic starter site setup for you.

2. Set up your homepage

Once you have your starter site, it’s time to properly setup your homepage. You’ll get an automatically generated tagline, but to show your personality, start with rewriting that. 

Don’t forget to also upload a picture to this top section —ideally one of yourself, or something that reflects your personal brand. 

For a minimalist approach, you can even leave it at that, going straight on to the projects. But if you want, you could add another introduction section, writing a little more about yourself and your expertise. 

3. Add your creative writing samples

Once the basics are done, it’s time to add your projects. Creative writing samples give viewers a chance to see your writing skills in action and as such, they’re an essential part of your portfolio. (Need a little help with writing yours? Check out our writing sample templates !)

Make sure you choose thumbnail images for them that all go together color- and design-wise, and add 4-6 of them for a good variety.

4. Write your about and contact pages

Last but not least, turn your attention to your about and contact pages. If you want to have them.

Some writers opt to delete them both and have a one-pager site instead. But even then, you should have at least a section for both on your homepage.

It’s important for people to be able to both get to know you a little better (rapport is important!) and to have a way of getting in touch if your work impressed them.

Once you checked these off the list, you’re done with your site —it’ll be just as amazing, if not better than the writing portfolio examples we reviewed at the beginning.

Create your creative writing portfolio with Copyfolio!

Sounds pretty easy, right? And even if you have questions along the way, the blog and the in-app prompts and guiding questions will be there to give a helping hand. The Copyfolio Team is also always just an email away.

Give it a try, create your creative writing portfolio for free with Copyfolio today!

Written by:

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Dorka Kardos-Latif

Online marketing manager @ Copyfolio. Booknerd, coffee lover & travel enthusiast. Drop me a message at [email protected]

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Creative Writing Major Portfolio Requirements

Creative writing requirements.

Portfolio Guidance

Your writing portfolio should reflect your interests and abilities. It is okay to include work that is still in progress. If we need to see more, we will contact you. We look forward to reading your work!

How to Submit Your Materials

Please submit your writing portfolio online. Our application process provides further instructions on how to upload your files.

Writer’s Toolbox

Ask the writer.

Your most pressing and perplexing questions about writing answered here by Gotham teacher Brandi Reissenweber.


What is a creative writing portfolio and why would I need one?

A portfolio is simply a collection of your writing that’s often used to demonstrate your abilities. Students in creative writing workshops often prepare a portfolio as an end-of-term project. Graduate programs in creative writing may ask for a portfolio as part of your application materials, as do some grants and fellowships. You might also see requests for a "writing sample," which—in the case of applications—is essentially the same thing.

When putting together a portfolio, always look at application guidelines. Many institutions are very clear about what they want to see and will provide details regarding genre, page count, and other specifications. Follow those guidelines. The committee will be looking for what the application stipulates.

Beyond the guidelines—or when guidelines are open—consider the purpose of the portfolio when selecting materials. If you’re applying for a creative writing program, you might want to include pieces that highlight different skills and demonstrate your literary merit. If you’re applying for a fellowship that has a focus on writing and the environment, you’ll want to pull from work that prominently features that particular theme. Grants geared toward poets probably won’t be interested in your non-fiction essays or screenplays, no matter how well they’re written.

Be selective in what you include. Tossing in everything you’ve written recently and letting them sort it out isn’t a good approach, even if the page limit is generous. Include only your strongest work. If appropriate to the portfolio’s purpose, show your range as a writer. Three stories with different first person narrators all written with a similar voice may indicate to a committee that you’re only willing—or able—to write in this one way. You may not want to project that image. At the same time, a portfolio that’s all over the place—an experimental micro-fiction, a poem that mimics the choices in William Carlos Williams’ "Red Wheelbarrow," and a story written in the style of James Joyce—may indicate that you aren’t sure who you are as a writer.

Show your selections to another writer or a good reader. What kind of writer does the work suggest? You know everything you’ve written and probably think about yourself as a writer in terms of that whole body of work. Having someone look at the selections you’re considering as a portfolio may help you understand more about the image you’re creating for yourself.

Don’t feel compelled to fill your portfolio to maximum page limits or to stuff it with everything you’ve ever written. If you squeeze in a mediocre five-page short story just to meet a page count, you’re giving the committee an opportunity to see your less compelling work. Still, submitting three pages when you have the opportunity to show fifty sends a message, too. You don’t want to give the impression that you haven’t written very much.

Always do a final edit before you send out your portfolio. Typos, misspellings, and other careless mistakes reflect poorly on your attention to detail. That is, after all, one of the writer’s most important tools.

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10 Writers with Portfolios that Stand Out

These freelance writers know an attention-grabbing portfolio is a key factor when it comes to landing gigs. Check out these tips to create a killer portfolio.

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A well-made writer website is an important tool for networking online as a freelance writer or editor. Twitter can be useful for making connections and finding gigs or potential clients, but a professional online portfolio is necessary when pitching new article ideas or applying for jobs.

Your online portfolio website can be simple, such as a biography and list of published clips. Or, you can add more depth with a CV, personal projects, and a blog post or two to showcase your writing.

Our Pick of the Best Writing Portfolio Examples

A well-designed writing portfolio is essential for showcasing your work as a writer. Format has compiled a list of some of the best writer websites to help inspire you.

These writers cover a range of genres, from journalism to fiction to fashion, and their online writing portfolios reflect the quality of their work. Format’s website builder and these writing portfolio examples provide a winning combination for success in your writing career.

Our collection of online writing portfolios can provide inspiration and help you think about what to include in your own portfolio.

Find more website design ideas at our round-up of the best online portfolios built using Format .


Jennifer Fernandez

Brooklyn-based writer Jennifer Fernandez uses a grid-based theme to showcase a range of links to writing samples, including a thumbnail image and title for each one. Fernandez has been on staff at Travel + Leisure, Architectural Digest, and Martha Stewart Weddings, and has worked for business clients including Zappos and Brooklinen. She organizes her writing website into categories of Design, Travel, and Lifestyle content to make browsing easy and to showcase the type of writing she has experience in. Format Theme: Hue


Akwaeke Emezi

Award-winning Igbo and Tamil writer and artist Akwaeke Emezi keeps things simple on their writing portfolio with a text-focused design and lots of information about their work. Their debut autobiographical novel FRESHWATER was critically acclaimed by publications like The New Yorker and NPR, and they also have two new books forthcoming from Knopf and Riverhead Books. Their website is a simple way to put the main focus on their work. Format Theme: Offset


Kristen V. Bateman

Fashion and culture writer and editor Kristen V. Bateman keeps her online portfolio visually interesting with a theme that introduces each of her published clips via an image and title. Bateman’s extensive portfolio can be browsed by publications (which include Vogue, New York Magazine, Harper’s Bazaar, and many more), as well as by category. Format Theme: Coral


Elise R. Peterson

The work of New York artist and writer Elise R. Peterson has appeared in Paper Magazine, Lenny Letter, and Elle, among other publications. Her recent book with Feminist Press, How Mamas Love Their Babies, explores an inclusive idea of motherhood along with co-author Juniper Fitzgerald. Including a link to pre-order her book right on her sidebar menu ensures that visitors to Peterson’s site will be up to date on her latest work. Format Theme: Ora


Rebecca Hobson

Freelance journalist and writer Rebecca Hobson introduces her online portfolio with a professional photograph of herself and links to different sections of her writing website. Based in Bristol, Hobson has also lived and worked in India. She has written for publications including the BBC, Vice, and The Times . Organizing her writing portfolio into different sections such as Content Marketing and Current Affairs, her freelance writing portfolio allows viewers to explore all the different facets of her work.

Format Theme: Peak


Alice Driver

Award-winning and widely-published journalist Alice Driver includes a detailed yet concise biography introducing who she is and what she does, a great way of allowing visitors to her site to quickly understand the focus of her work. An additional page of recent clips, organized with titles and thumbnail images, makes further reading of her published projects instantly accessible. Based in Mexico City, Driver’s work focuses on migration, human rights, and gender equality. Format Theme: Mica


Tara Pixley

Los-Angeles based photojournalist and scholar Tara Pixley was a recent Visiting Fellow at Harvard’s Nieman Foundation, and has published her photography and writing on media in a range of publications such as Newsweek, New York Times, and ProPublica. Pixley’s online portfolio features a selection of her photojournalism as well as a section showcasing some of her published writing. Format Theme: Horizon Left

Qin Chen Writer Website

A Chinese writer and reporter based in Beijing, Qin Chen writes about Chinese society for English-speaking readers. With experiences as a senior video producer for The New Yorker and a documentary producer at CNBC , Qin’s online portfolio showcases her published writing and videography. Format Theme: Order


Elaine Bleakney

Writer Elaine Bleakney introduces her works on her website with images of the book covers and recommendations from peers and critics. Her simple layout keeps the focus on her work, easily allowing visitors to follow links to her published work or consider purchasing one of her publications. Format Theme: Mica


Scott Broker

Scott Broker’s writing website features a headshot and brief biography right on the homepage, instantly giving visitors a feel for who he is. Based in Ohio, Broker is currently an MFA candidate at Ohio State University, and has been nominated for the Pushcart Prize. His writing portfolio includes a selection of publications with a brief description of each one. Format Theme: Mica

Tips for Building Your Own Killer Writer Portfolio Website

After reviewing the writer portfolio examples for inspiration, you can build your own portfolio. To effectively showcase your work as a writer, you must also have an eye for design.

Brainstorm Creative Portfolio Titles

A writer’s portfolio isn’t complete without a creative and catchy title. Writing portfolio titles can be difficult to come up with, but they are an important first step in creating a great portfolio site. The title is the first thing a prospective client reads, so you must grab their attention if you want them to continue.

A well-conceived creative portfolio title should be big, bold, and targeted to your audience. Consider the tone you are setting and how it relates to the message you want to convey with your work. Consider including your name in the title so the reader will remember who you are. Also, consider how the title will look before selecting a font for your writing portfolio site.

Portfolio Essentials:

A portfolio typically includes examples of your work, an about me section, and contact information for clients. Using the right writing portfolio format to showcase your work is a great way to attract engaged clients. The best writer portfolio sites, such as Format, offer a range of templates and a drag and drop builder to help you create a professional portfolio.

Creative Writing Portfolios

To create a strong writer portfolio, choose a website builder with customizable features and an easy editing process. Format offers a feature-rich portfolio site builder specifically designed for creative writers. Their range of templates and examples can also help provide inspiration. This allows writers to focus on creating content for their clients, rather than web design.

Creative Writing Portfolio Examples

We’ve compiled some of the most striking creative writing portfolio examples on the web, so you can get your creative juices flowing. Our recommendations above highlight Rebecca Hobson and Elise R. Peterson as creative portfolio writing samples that hit the right level of charm, sophistication, and individuality. Like what you see? Use Format’s website-building platform to set up a beautiful creative writing portfolio that exhibits the best of your work, just how you wanted it to look.

Freelance Writer Websites

The best writer websites express the writers’ flexibility and competency across a broad range of writing contexts. Bringing together examples of work produced for various sectors and requirements is crucial to conveying your writing abilities. However, It is also important to consider your personal skills and tailor your portfolio to highlight your strengths and industry-specific experience. Our pick of great writer website examples, such as Elaine Bleakney and Akwaeke Emezi , find the right balance of personal writing skills and subject-focus.

Journalism Portfolio

An online journalism portfolio should showcase your career highlights and best work as a journalist. Format’s template builder can help you effectively present your skills and experience to news agencies. This is crucial for advancing your career in journalism, whether you specialize in print, broadcast, or online journalism. A high-quality portfolio website is key to standing out and attracting new opportunities.

Journalism Portfolio Examples

Looking for examples of some of the best journalist websites to spark your creative mind? We’ve identified Tara Pixley , a Los-Angeles-based photojournalist, and scholar, as a case in point of a journalist site that uses photography as a method to engage clients with her journalistic competencies.

Similarly, award-winning journalist, Alice Driver , uses her online journalism portfolio to help clients understand more about her career and her areas of focus as a journalist. Both of these journalists, among many others, rely on Format as the best website for journalism portfolios.

An appealing online portfolio for journalists should feature your best and most recent work, as well as a list of the news agencies you have written for. If you haven’t got any published articles yet in your repertoire, that’s no problem at all. You can write several articles right on your new site. Just ensure that they are formatted like a real news article and have no grammar or spelling mistakes.

How to Make a Writing Portfolio for College

A well-formatted writer portfolio can give you that added boost for your college applications and help you stand out from the rest of the competition. Moving your existing portfolio online can make it easy for college admission departments to see the depth and breadth of your work. The best way to do this is to use a dedicated writers portfolio website such as Format, which is built to help writers network put their talents on full display. We have writers portfolios examples and intuitive templates to help you get started.

How to Share Your Online Writing Portfolio and Gain Traction

Once you have built your writer portfolio website and feel happy with the aesthetic, it is time to get the word out. The best websites online writing portfolio examples are also highly integrated with social media and are SEO-friendly. Format benefits from all of the latest SEO tools as well as social sharing features. This ensures that your personal brand stays at the top of the search results, making it easy for potential clients to find you.

Which Writing Portfolio Website Should I Use?

Format offers a comprehensive and user-friendly website builder for content writers. The platform’s customizable templates and digital marketing tools make it easy to create a professional online portfolio.

This allows writers to showcase their work and communicate with clients, while also focusing on writing and advancing their careers. Format is voted among the best portfolio sites for writers, and our customer support team is available to assist with any questions or issues.

Consider using Format to create your online writing portfolio and elevate your writing career.

Want to see more inspiring websites? 10 Animation Portfolios that Get Creative with Website Design 10 Artists Taking Ceramics to the Next Level 5 Websites Built Using Format’s New Spruce Theme

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Creative Writer Portfolio Examples

View some of our favourite examples of creative writer portfolio websites designed to showcase their skills and attract clients. see how to effectively present your work and make a lasting impression..

Tatiana Schmidt Portfolio

Tatiana Schmidt

redacción y prensa - locución - creación de contenidos

Sanskrita Bharadwaj Portfolio

Sanskrita Bharadwaj

Sanskrita is an independent journalist reporting on social justice, human rights, politics, culture, and occasionally on health and environment. She is based in Guwahati, Assam.

Kathryn Brudzinski Portfolio

Kathryn Brudzinski

I am a senior majoring in print/digital journalism at the University of Central Florida. I have a minor in creative writing, and I'm currently pursuing a certificate in public and …

David Blackwood Portfolio

David Blackwood

Welcome to my portfolio. Here, you will find a selection of articles from my time at Liberty University and subsequent six-year adventure.

Jennifer Murphy | Writer & Marketing Professional Portfolio

Jennifer Murphy | Writer & Marketing Professional

Every story you tell, whether through writing, social media, audio, or video, must be compelling — a story that completely absorbs your audience.

Ottney Writing Services Portfolio

Ottney Writing Services

Ryan Ottney is an award-winning professional writer and editor with experience in journalism, communications, social media, education, health, comic books and entertainment.

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I host my digital portfolio on @journoportfolio because they automatically create a back-up pdf of my work. Super important because stuff in the online world does just disappear sometimes. — Jessica Michael (@thejessmichael) November 17, 2022
Re-did my writing portfolio quick with @journoportfolio (emphasis on quick) and it's much better than what I was using before. Super simple to set up and the design looks awesome. — Ben Sailer (@bensailer) September 30, 2020
Highly recommend @journoportfolio for any of you budding young journalists who want to assemble an online portfolio. — James Mayer (@JamesMayer) September 24, 2020
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How to build an amazing writing portfolio.

Posted by Phil Jamieson   Apr 12, 2018 7:30:00 AM

online portfolio

Here are some online portfolio tools you’ll want to consider using when creating your online writing portfolio:

Whether you freelance, work for a single employer full-time, or take on contract writing work, these tools allow you to do things like upload your original work, use a customized URL, and select a theme. They also come with intuitive online and mobile navigation, so it’s easy for others to view your work, and they make it much easier for you to share your writing with others.

Here are some tips for building an amazing online writing portfolio, organized by writing industries.

Creative and Fiction

Strategy and Design

When building an online writing portfolio for creative work, ensure the theme and design you select match your genre. For instance, if you write romantic fiction, you’ll want softer colors and whimsical design elements. But if you write sci-fi, you’ll want darker or metallic colors with design elements that reflect space and sci-fi motifs. It’s also helpful to select a design and theme that reflect the overall tone and voice you display in your writing. For example, if you use a lot of humor in your writing, you may want to opt for brighter colors and a photo of yourself laughing in your bio. You want everything in your writing portfolio to reflect your writing style and voice.

Include in your portfolio links and some information about publishers you work with often as well as any agents or agencies you work with. And include photos of the covers of your published work (e.g., a cover to a novel or an e-book, or the cover of an edition of a journal in which your work was included) whenever possible so that they’re easy to recognize. Including cover photos or featured photos for each piece of work in your online writing portfolio is also more visually appealing for your reviewers as they scroll through your portfolio instead of through an endless stream of text. And if you include a photo, it’s more likely that others will click on your link. 

Samples to Include

Include a variety of samples, such as a chapter from a novel or e-book, short stories, or poems. If you write several types of fiction and creative work, make sure to include an adequate amount of each type of work whenever possible (e.g., two or three poems, two or three short stories, etc.). And always include samples and links to work that has received awards and accolades. It’s also important to realize that you don’t have to (and shouldn’t) include everything you’ve ever written in your writing portfolio. Include only 10 to 20 of your best pieces that have been published, featured, received awards, etc. Rotate your samples often so that your portfolio is always fresh and up to date and truly reflects who you are as a writer.

Nonfiction and Research

For writing portfolios that include nonfiction and research, you’ll want to have a sleek and basic theme that doesn’t have a lot of bells and whistles or advanced design elements. Don’t use more than three colors for your theme.

You should include photos and make your portfolio easy to scan. Don’t include long, dense paragraphs of text, but do include photos of compelling visualized data whenever possible (e.g., graphs, charts, heatmaps). Separate your writing samples by topic or subtopic and highlight awards and publications. You’ll also want to draw attention to new pieces of work and research you’ve published or written. And include links to guest blog posts or other online materials that you’ve written that are a part of your larger body of research and work.

For ongoing research, you’ll want to consider including samples that show the timeline of your research and its evolution, highlighting the most pivotal information. For instance, if you’re documenting the development of a pharmaceutical device or innovation, you’ll want to share pieces of your writing that represent the five years you have been following the development of the device and what you’ve discovered along the way. Don’t include too many samples, just the samples that highlight the most interesting and imperative facts or discoveries.

Business and Communications

For a business-oriented portfolio, pick a theme and logo that best reflect the industries in which you work. For instance, if you work in construction, include images of building tools or your company’s logo. If you work in the technology industry, include digital-inspired images. You’ll also want to include reports you’ve written, as well as important memos and press releases. And your portfolio should have a variety of samples for each type of business communication you’ve written.

Because articles in business and communications tend to be shorter, it’s usually a good idea to include 20 to 30 samples, depending on their lengths. Separate your samples by client, industry (if you write for more than one industry), or type of writing (e.g., reports, briefs, proposals). 

Include at least two samples of each type of writing you regularly complete (if not more) depending on their lengths. While you would want to include 5 to 10 examples of shorter memos or press releases you’ve written, you may only want to include 2 or 3 samples of reports or longer proposals. And be sure to include pieces for each industry for which you write.

Copywriting and Content Marketing

As you’re creating this type of portfolio, include those articles that received real-life traction and positive responses. For instance, you’ll want to include direct mail copy that increased sales by a certain percentage and you’ll want to include content marketing copy (e.g., blog posts, emails, and so on) that received a lot of online engagements and led to more conversions.

While you don’t necessarily have to include the analytics and data (although that certainly wouldn’t hurt), you’ll want to include samples that reflect your best work. And in the world of copywriting and content marketing, the best written work is always the work that receives the most traction and has a high conversion rate.  

In your portfolio, include copy from different industries for which you write as well as a variety of samples, especially blog posts, email campaigns, and e-books. Also list links to any website landing pages for which you’ve written copy.

As a journalist, you’ll want to show writing samples that reflect your best work, were featured in publications, and that won accolades. You’ll also want to add information about or links to any columns you write on a regular basis and encourage your readers to subscribe. And you’ll want to organize your samples by different topics or categories you have covered such as local politics, technology, education, etc. Organize your portfolio by featured samples and category and be sure to always keep it updated with your most recent work.

The more diverse your samples, the more likely it is that you should keep a basic, sleek design. However, if your pieces are very niche-specific, then you’ll want a design or theme that reflects your niche. For instance, a journalist who covers environmental issues may want a theme with earth tones.

Because journalism is so fast-paced, it’s imperative that your work is constantly up to date. And you’ll also want to ensure your portfolio is easy to share with others and includes applicable photos of the stories you’ve covered.

Provide samples that went viral (received more than 1 million views or shares). But also be sure to include samples that showcase the different levels of your expertise. If you’ve written breaking news but have also sat down with a high-profile individual for an in-depth and revealing interview, showcase the gamut of your journalistic abilities.

What does your writing portfolio look like? Have you started one yet? Share with us in the comments below. Feel free to add a link to your own portfolio.

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